Target Hit The Mark With New Tee Trend

An original Pink Floyd concert t-shirt from 1972 might cost upwards of $300 to $1,000 according to What Comes Around Goes Around retailer in New York City, but now Target stores are offering their own replica t-shirts for young hipsters from $9.99 to $12.99. Targets, for just over a year, have offered a plethora of vintage t-shirts to keep up with the growing trend started by other hip stores such as Urban Outfitters and Wolfgang's Vault.

Target offers t-shirts from Pink Floyd, Led Zepplin, Jimi Hendrix and The Beatles to help keep a young interest in these legendary bands.The vintage t-shirts are not only restricted to classic rock bands. Consumers can also find their favorite television heroes from the 1960s.

Target offers t-shirts with Mr. Rogers, the original Batman logo from the hit series starring Adam West, as well as Captain America and the Amazing Spiderman. “We are simply trying to provide our guest with the trends they want and when they want them, and at a better value that other retailers,” said Amy von Walter of Target Media Relations.

The tees offered are exact replicas of the originals, and are only available at Target stores. "The original Pink Floyd t-shirts are extremely rare and not many were made back then," said Christina Dennstedt PR coordinator for What Comes Around Goes Around.

What Comes Around Goes Around are the largest retailer for vintage t-shirts on the east coast. The store also teamed with author Johan Kugelberg and released the book "Vintage Rock T-Shirts" in February. "The book features images of some of the rarest t-shirts still around -- which were mainly donated from the WCAGA co-owners Gerard Maione and Seth Weisser's private collection," said Dennstedt. The book is available through Amazon.com or by visiting their site whatcomesaroundgoesaround.com .

Screaming Mimi's a vintage store in New York City sell concert tees anywhere from $125 to $150, "we price our t-shirts very modestly," said saleswoman Kirin Wachter.

Other chains such as Urban Outfitters have offered such replicated t-shirts but at an inflated price. On average their t-shirts can be found from $24 to $28. “We take inspiration from a variety of sources and are always on the hunt for the next big thing,” said von Walter.

Teens have already taken notice of the change in Target’s fashion line, “Target guests are known for being on-trend and fashion conscious, which is why we work extremely hard to provide the latest styles and fashions,” said von Walter.